Sarah J. Smith Design

This is Crosley Electronics 36 page annual catalog, which showcases their wide array of product. Crosley's product line is know for its color, patterns and style, and I was tasked with creating an engaging yet simple piece, that compliments the product and lets it speak for itself. 

Every year at Crosley, we send out a gift to our top buyers, thanking them for their business and getting them excited to visit our booth at the Consumer Electronics Show in Las Vegas. This past year, we partnered with a local coffee roaster, Good Folks Coffee, and local letter press company Hound Dog Press, to create a fun gift box with a local flair.


 

Limited run for a special discount on Crosley products when customers visited their local GAP store. I was tasked with finding a way to blend both Crosley and GAP branding in a tasteful way. 

This piece is utilized by our Sales Team to present stats and information on turntables and the vinyl industry to their potential buyers. They wanted something clean, yet interesting and engaging that spoke to the language of their clients, while also maintaining brand standards.

Crosley had the fun opportunity of partnering with Dogfish Head Brewery and taking our mobile record store, the "Crosley Cruiser" on a nation wide tour to various breweries. This was a poster design concept for a giveaway at each stop.

Crosley is the official sponsor of Record Store Day, an event held at local record shops across the globe in April, to celebrate all things vinyl. Each year we design a t-shirt for record shop employees to wear and to use as a giveaway for their customers.

Poster design to hang in our annual Consumer Electronics Show booth. Each designer had the fun opportunity to design art that represented different music genres/decades.

T-shirt design for my Yacht Rock band Tony and The Tan Lines. Think Hall & Oates, Huey Lewis and the News and Miami Vice, with a splash of sexy. 

Local, live podcast with a speakeasy flare. This event happens every few months at various local venues, featuring up and coming musical artists from the Louisville area.

Another rock poster design for Crosley's CES booth. I may or may not be a huge Zeppelin fan.

45 record sleeve concepts for Urban Outfitters live vinyl cutting/recording event, at SXSW in Austin, TX.

Fold-out brochure for Crosley's Vinyl Jukebox, the only one of its kind currently being manufactured, in the world.